Optimum Nutrition
Optimum Nutrition as a brand were attempting to position themselves as a lifestyle brand in many ways. As a result, showing what a user would be doing after using Optimum Nutrition would be key. As such, there was a great emphasis on lifestyle imagery and active footage.
Making use of motion tracking, graphical elements such as text and shapes were integrated into the environment in an engaging way, giving much of the ON content a unique vibe that accomplished an effective blend of motion graphics and real life footage.
Fun with styles
ON were also open to using different styles within the brand, often in an attempt to dictate the market. This was especially fun myself as someone who enjoys trying different techniques and styles. This led to creating 3D models of packs/people and motion tracking in live action footage.
